How faith leaders can help India meet its Swachh Bharat Abhiyan goals

The NDA’s key Swachh Bharat Abhiyan is in full swing but even after three years, the main problem seems to be in motivating people to use them the toilets built under the programme. Faith has a tremendous role in dealing with social taboos and changing norms.

Faith-based organizations (FBO) that work with local communities can play a key role in convincing people to use toilets. FBOs such as Islamic Relief, Art of Living, Global Interfaith WASH Alliance (GIWA) and EcoSikh are already playing a critical role in sanitation projects. With their influencing power, outreach capabilities, and scalable presence in marginalized communities, their involvement has influenced behavior change. These organizations have also helped in executing the project at the ground level, along with technical support.

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